Growing Old Gracefully

This morning we had the TV on while getting ready to go out and a new L'Oreal advert came on. If you haven't seen it, it has features Jane Fonda telling us how the product helps firm the skin etc, that she's 68 and look how great her skin is -the usual junk. Although the advert doesn't actually say the product is why she "looks so good" it leads you to believe that it is (great marketing btw) anyway, where am I going with this (other than stating the obvious)? Well, when the advert finishedI was left thinking "ok, so this cream makes your skin feeling younger" and "L'Oreal is the answer to all your old age prayers" but surely they're contradicting themselves a touch? Firstly they've got this attractive 68year old promoting this product as well as a 20-something saying "Use this and you won't look old when you're older". Well if Jane's 68 and looks like that (yeah yeah with all that plastic surgery etc) then why invest thousands in the anti-aging creams? -You can just use that one when you're 68. Oh and if she's 68 -don't people think "Hang on, she looks good, she's been around well before L'Oreal started pimping these promises so why should I buy it?" -just a thought! As I keep saying to Stacey, it's been long known that it's all in the genes -any guy that wants to know what his lovely lady is going to look like at 40 all he needs to do is look at her mum...

Here's a shot of Jane for those of you who don't know who she is/was (I didn't know it was her until I checked out the L'Oreal site ;-))


L'Oreal Website (For the product of the advert)

On that note, another advert was listing the signs a woman had noted of getting older -a grey/white hair here-or-there, a wrinkle or two and loosing her eyesight/hearing which again got me thinking, I don't think I'll even notice getting old. During the summer my hair goes white in the sun, I can't see, my hearing's not great at the best of times and as Stacey keeps reminding me I've already got wrinkles on my forehead so...

Author

Tim

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