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© 2013 Tim Gaunt.
So the logo and new website was complete, next we needed a marketing gimmick and a way to promote our services. We already had an idea of how we were going to promote ourselves but we needed a way of making it stand out.
We needed something that fitted with our new pill shaped logo but what? A label on some wine? Coloured TicTacs? Pens, Badges, Stickers...? They'd all been done before 101 times and we wanted to be different.
After banging heads together for a while it struck me, the perfect "gimmick" to go with our new brand identity had been around for years -in fact I got the inspiration from my mum who was a GP in Plymouth for many years. As a kid, I remember when she came home after a medical convention with hundreds of freebies including pens, post-its and calculators, but the one that got me thinking was the stressballs. She used to get pill shaped stress balls... What could be more perfect I ask you?
It sounds silly but getting a Red and White coloured stressball wasn't easy, I called around tens if not hundreds of suppliers, all of whom were able to supply us with Orange/White or Blue/White or All White stressballs but Red/White would take weeks to manufacture. The problem it turns out is that nearly all stressballs are made in China and there is only a single UK importer who all agents buy off. That combined with the Chinese new year made lead times grow exponentially.
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