How is your business perceived? You'll soon find out when you break big news...

What I have found the most incredible about Stacey leaving her job to come work with me is the fact that you soon start to find out how people perceive your business. I try not to talk to people in too much depth about what's going on with The Site Doctor as generally when people ask "How's the business going?" I've realised they don't want you to reel off how much debt you're in (they're not sure whether to pity you or whether you're asking for money) -or how much money you're making (which is just seen as gloating) but with something as momentums as this people start sticking their oar in...

Although after talking it through with them people can see that it's going to make life better all round (and hopefully richer in the longer term -not just financially) the initial reaction is generally one of amazement that we'd even be considering it what with the company being so "small". People find it very hard to comprehend that although we work from an office at the back of the house, the business earns enough to support the two of us.

I realise they don't mean to be insulting in anyway and they only have our best interests at heart but sometimes the cliches rule through -I think my favourite comment was from my mother who after listening to the reasoning behind the move (which included making a saving as we won't initially need to get a larger office to accommodate the new staff) said that we would need to get an office straight away, "a flag ship office" as she put it.

A little bewildered as to why she would say such a thing her response made me smile even more "it will appear more professional to the outside world". I admit, getting an office is on the cards for next year however the fact that in the 5 years we've now been operating I know of only one occasion when we've had a client ask to come to our offices so why incur such an expense merely for show? Of course what she meant to say however was "it would appear more professional to the family" ;)

I should add at this point that I love my mother to bits but I am still astonished at the assumptions people make about a business based on what they see (rather than hear).

Author

Tim

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