Time on the phone –wasted time?

After a somewhat hectic week on the phone I asked myself “has all this time on the phone been wasted time?” Well, I spent time talking to clients, developers, friends and family and this is important. Although it may cost you a little development time, talk is cheap (that’s what the telecom’s companies want to tell you isn’t it?)

Rather than looking at it negatively I tried to look at it from another point of view, I could have spent the time developing some weird and wonderful new creation for a client however, this phone time was doing something else –it was promoting the business. Admittedly the business couldn’t survive if we all spent all the time with the phone glued to our ear, but once in a while I believe is a good thing.

Why am I looking at it like that? That’s simple, if you make time for your clients, friends and family in any context it shows that you care for them beyond a pay check and at the end of the day, if they need some development they’re more likely to think of you in a good light.

Out of interest I decided to work out how much time I spent on non-development hours and I was somewhat shocked, in the average week I would estimate that at least 2 days is spent on non-development work, that includes phone calls, invoicing, letter writing, emailing etc. It's a staggering ammount but, all part of running a business.