As people are now looking to employ I thought it would be helpful to overview the general costs involved with employing someone in the UK and how you can factor that back to an hourly charge.

Some Assumptions

1. As most of my readers are within the IT industry, I've based these figures on hiring within our sector
2. For simplicity's sake, someone who is over 21 (minimum wage and the factors vary when employing someone younger).
3. The employ won't earn over £844 (around £44,000pa) to avoid needing to account for different NI values (refer to Directgov for more information)

The calculations

I've created a spreadsheet for you which calculates the hourly cost for employees on various salary levels. It should be fairly self explanatory, if it's not, leave a comment and I'll explain as necessary.

Download: Hourly_Rates_Breakdown.xls

Other costs to consider

Once employed, there are a number of other costs that haven't been factored into the spreadsheet:

Downtime

It's unlikely that your employee will be working at full capacity (if they are you should consider employing another!) so it is important factor in some downtime within your calculations.

First Year

Although the process of employment doesn't have to be too costly by using freejobsites and pre-written employment contracts, there is still an inherent cost with employing someone.

Think carefully about what you'll need to buy for the new employee -you will need to give them somewhere to work (i.e. a desk), something to use to do the work (i.e. a computer) and importantly somewhere for them to sit!

On-going

As everything in business needs to be broken down to a monetary value so here are some other things that you will need to factor into your calculations:

• Office space -apportion the employee's area of the office's rent
• Stationary -pens, paper and ink all costs
• Telephone
• Training/course fees
• Electricity
• Software and licenses
• Business insurance (if this is your first employee this is likely to increase substantially)

Conclusion

Breaking the salary down to an hourly charge should help give you confidence in being able to afford the additional resource. If you're working flat out at £50ph and finding that work isn't getting done, you can in theory employ someone at around £25,000pa and by keeping them busy still earn £55,594.66 (approximately!) yourself without needing to do any work. I'm sure you can see that by adding to your team and keeping them busy you can very quickly start growing your business.

It's also worth noting, when making a considerable investment such as employing someone, it would be wise to have a contract written specifically for your role.

Update: I've already had some great feedback on the spreadsheet courtesy of Sean Ronan from Active Pixels. He added a new table "Weekly billable hours needed to break even". This breaks the total cost of employing someone down into the weeks they can actually work. As they're unlikely to work 52 weeks a year, it works out the number of weeks based on the other information you entered. Great idea, thanks Sean.

It's taken some time to get here and there's still more to add as I think this is a pretty big topic but I thought I'd get started. I wanted to keep the session more focused on the selling points of Umbraco and how people pitch Umbraco to the clients than selling techniques which on the whole we managed to do.

The first thing I stressed was that I wasn't going to teach you how to sell or selling techniques as I've never found that hard selling works -though I'm not saying it doesn't, I just prefer to educate the client into the most suitable solution (even if that isn't us).

There were a number of questions that were raised and I'll answer what I can here, if you were at the session and I've missed something, please let me know and I'll get it added:

1. What are the key selling points of Umbraco
2. How do you pitch Umbraco
3. Do you tell clients it's open source (or use that as a sales point)?
4. How do you price Umbraco
5. Once you've won, what do you ask your client
6. How do you support Umbraco
7. How do you get around the question of "What happens if you get hit by a bus?"

What are the key selling points of Umbraco

A couple of the attendees came up with better 30second sales pitches so I'm sure they'll post those up shortly but here's a few I remember:

• It's easy to use -you don't need any previous computer experience
• You can edit any page's content yourself at any time
• It's highly flexible and lightweight
• It's search engine friendly
• It's open source (this really can be a selling point at the right time)

Do you tell clients it's open source (or use that as a sales point)?

We do and we don't. Again it really comes down to who you're pitching Umbraco to. Where the client has had issues with developers not releasing source etc then it's clearly a selling point.

Generally we do tend to explain to clients that we will base their website on an open source project that we then build on and customise further to suit their needs and that by using best practice methodologies, any developer can in theory pick up the system and continue to develop it (even if they have no experience of Umbraco).

How do you price Umbraco

This question was asked in a couple of different ways throughout the session and it's a topic in itself (see the article I wrote a while ago about pricing your work).

If you look at Umbraco in the right way you'll see that it's actually rather easy to price as there are a few components that you can sell either individually or together:

• Installation and configuration
• Customisation
• Hosting
• Support

All you need to do is work out a minimum cost for each component and then that will give you a core system cost.

Once you have your core Umbraco costs (don't forget to factor in your license costs) you can then alter the costs accordingly for your client -and this has to be on a case-by-case basis. 

How do you pitch Umbraco

This is easy, there are so many selling points to Umbraco that regardless of what the client is looking for, as long as it's CMS based, Umbraco will have some benefit you can overview to the client.

When pitching Umbraco, we have found educating the user as to the benefits and what the client should be looking for in other systems. If you do this, then the majority of the time, the rest of the competition falls by the wayside.

If the client is a large corporate it's always worth mentioning that it offers much of the functionality that SharePoint does but with little of the cost (or setup pain!).

Once you've won the contract, what do you ask your client

The first thing to do is to get all the information you need to complete your contract (or at least tell your client what you'll need and when). You should know what you'll need already but we tend to ask for:

• Design inspiration (websites the client does and doesn't like -and why)
• Logos and other source imagery
• Text for the website (you'd be best to load the initial content during training but get the client to think about it while you're developing or you'll never get there!)

Next, you'll need to make sure your paperwork is in order. Once you have agreed the general premise of your contract, it's important that you confirm all deliverables (what you'll be doing for the client) in a work order with the client. This avoids an ambiguity on what you'll be delivering and when. This doesn't need to be pages of text (though sometimes it needs to be) but avoids disagreements later.

You should always request signed work order and deposit (we request a minimum of 20% regardless of project spend) at a minimum before starting any work.

Once you have the signed work order (you sign one for the client to keep and keep one yourself), you can start thinking about the project. If it'll take longer than a week to deliver, I recommend you provide the client with rough timescales, this will have the added benefit of helping you focus your mind.

How do you support Umbraco

This is something that Paul Sterling addressed through another session and if he doesn't write up his notes I'll make a few notes in another post.

How do you get around the question of "What happens if you get hit by a bus?"

Although this was asked a couple of times throughout the session, I avoided answering it a little due to a conflict of interest. For the past few months we've been working hard on a new system called Crisis Cover which has been designed to help you with this exact question.

Crisis Cover monitors you to ensure that you're still around and if you don't respond to a number of alerts, it will contact your clients informing there's something wrong.

I'll post more information about Crisis Cover, but if you're interested in getting involved with the beta, leave me your email and I'll get one sent out.

In Closing

There is a lot of information about selling and business in general in my previous post "Business start-up advice" which if you're starting out, I really recommend you reading as it should give you a really good start (and includes example Service Level Agreements, Contracts and other useful documents).

Have you made any New Year's resolutions this year? -That's a question I'm sure you've been asked a dozen times already this year. New Year's resolutions have always amused me, the thought that people wait around for months to make (often) big changes in their life has baffled me.

If you run a business you'll know that it's important to review, assess and action a huge number of factors pretty much on a daily basis, if you don't, your business is likely to be slow to react to changes within your market place and so struggle.

I think its human nature to have a point to focus on whether it's the beginning of a new year, a holiday, even the recession but why wait until the end of the week? Or even better when you identify a problem? Surely that would be better?

That said the New Year and the recession are giving companies (including The Site Doctor) the perfect opportunity to clean out the deadwood within their businesses and reassess everyone's roles.

What do you do? Do you review weekly, monthly or annually? At The Site Doctor we have weekly meetings to review the previous week's successes, failures, evaluate next week's goals and more importantly to identify areas that require attention. This doesn't need to take long but it allows you to react quickly to emerging issues and limit the impact it could have.

If you're being hit by the recession (my sympathies go out to you if they are affecting your business) then you should be asking yourself "If I had reviewed our current position sooner, would I have been able to spot any warning signs?". I rather suspect if you are on top of your business you would have been able to.

If I were you, I'd look to make my New Year's resolution this year to not need one next year because you action the issues as soon as they arise.

We've recently (and somewhat oddly) had a lot of dealings with Yellow Pages. In the past when asked, I've suggested people shouldn't bother with paying to be listed within the Yellow Pages -especially if you're an IT related company. This was purely based on my experience of stupid numbers of callers wanting an e-commerce site for £50 and the fact that I've believed for a long time that it's quickly losing any useful market share thanks to the likes of Google, Yahoo! and MSN. Now however I've got several reasons not to.

A little history/background for those of you who aren't aware who, or what Yellow Pages is

Yellow Pages has for a long time been the place to find the telephone number of a local company. It neatly organises everything from your local kebab shop to your nearest funeral parlor (not saying the two are linked!).

Yellow Pages ran into a problem a few years ago that I don't think they ever really realised/addressed -this little thing that wouldn't catch on called the Internet. Although they launched a website somewhere around 2001 they were (IIRC) more interested in competing for the 118* directory service (btw how many variations are there? 35ish? -How many do you remember!). Then, by the time they started to realise the potential of the web over the premium rate call lines, they pricked their ears up.

But instead of following suit on the web by opening their service up as widely as possible, they decided to dig their head into the sand and take the same course of action many large corporate do of "We're so big, we don't need you piddly client, you need us", and this leads me to believe Yellow Pages (and to a large extent) yell.com will soon be a thing of the past (thankfully some might say).

So what's my gripe? What've they done to me?

Nothing is the simplest response but that's also what they've done trying to satisfy a couple of our clients. I'll refer to two of these to argue my point, both SMEs, for arguments sake we'll call them Company A and Company B.

Company A

Company A spends approximately £5,000 advertising in Yellow Pages each year. This equates to about 20% of their turnover (a fair chunk of it!). Company A has also had a website for the past few years. Originally developed by Yellow Pages, but updated by us in 2003.

Ever since the website was created, Company A claimed that the majority (est. 80%+) of their custom came from Yellow Pages so each year, when the Yellow Pages rep gave them a call happily invested yet more money.

Recently though, Company A decided to redesign their website as their old one wasn't snazzy enough anymore. Despite fairly heavy traffic and our objections, the decision was made to turn off the existing website (rather than replacing it a temporary holding page) while the new site was being designed and developed. This was only going to take a month (it took a little less than this). But in this time, Company A found that his bookings for the next month or so were massively down on the same period last year. As soon as this was realised, a holding page was put online with a telephone number but it served to prove a point -Yellow Pages' share of the "record search" industry is depleting.

I realise that it's not always as cut-and-dry as I've made it out to be here (mainly for simplicities sake) but the most of the traffic to the site originates from keyword searches on the service rather than the company name or direct traffic (suggesting that they're not looking at Yellow Pages and then coming to the site).

Further to this shock, Yellow Pages originally registered the domain name for this client but despite having fully paid all his accounts, Yellow Pages are yet to release the domain name into our control (we've been chasing them since 2003). This is despite several promises (both verbally and written) that they would release the domain. Needless to say this was unnecessary aggravation over something quite minor.

Thanks to the trouble caused over the domain (and apparent lack of interest from Yellow Pages -despite a huge spend) Company A is now looking at completely stopping their advertising with Yellow Pages.

Company B

Unlike Company A, Company B has historically had a much smaller spend. Usually opting for the smallest advert in a single directory because very little business has come from previous adverts. Company B is in a fairly competitive industry but features prominently.

This year when the Yellow Pages sales rep came calling, they explained to Company B the reason they'd only seen a very small return on their investment was because they were advertising in very few of the Yellow Pages directories. To get more sales Company B should advertise in two other directories and pay for a premium listing which would ensure his company was always on the first page within his area. This sounded reasonable -and logical (advertise in more places, get more enquiries) and as Company B had had a few good months trading decided it was a good investment.

For the first month or so Company B checked on their yell.com listing every few days, sure enough there they were on the first page. A couple of months on and several hundred pounds later however, something wasn't right. Where Company B had previously had 2-3 enquiries in the same period this year they'd had none. Company B asked us to look into their online position as far as Yellow Pages' yell.com was concerned and despite being promised a first page position on certain areas/phrases, they were rarely appearing inside the top 40 enhanced listings (there are currently 47 listings).

Somewhat concerned Company B decided to monitor the situation and started to monitor their position regularly (and we did too). Between all the visits, they were lucky if their result showed up in the results for the areas they serviced -let alone the one they were based in! Having spent over 3 times what they did the previous year, Company B felt somewhat cheated by the sales person so decided to complain.

The customer services rep was somewhat dismissive of Company B's claims and told him that he was appearing in the searches but despite this, they would have their sales team look into what he felt he was sold. The sales team phoned back and informed Company B that they'd only paid for an enhanced listing -which meant the advert wouldn't always be on the first page and there was no way the salesman would have said this as this would cost several thousand pounds. Company B however remembers the salesman stating this so asks us to talk to them about not appearing in the results as when asked, the rep started "talking technical".

When I called to discuss the account I was meet with a very pleasant lady "Sarah" who was the technical sales person who after spouting a little crap about web metrics explained the situation:

After this she hung up (I kid you not). Ok the easiest way out of the conversation by Company B hit the roof when they heard.

We're still awaiting an explanation but have mysteriously started to appear on the first page more often-than-not. Clearly they have some weighting system at play...

So what's my point?

I don't think I really have a point, I just felt like a rant but here are a couple of other reasons why I think Yellow Pages sucks and won't be around for much longer:

Enquiry rates down

I heard another advisor talking about some analysis he had been involved in with a local company. For the past few years they had been recording every enquiry to their firm and aggregating the statistics for comparison at the end of the financial year to decide on whether to advertise next year.

These are the approximate number of enquiries per month:

· 04/05: 110

· 05/06: 80

· 06/07: 40

· 07/08: 32

Their service is not seasonal and the competition has not changed dramatically over the years (certainly not enough to warrant the change seen here). Furthermore their turnover had been increasing. Oh, and the advert for comparisons sake was always the same.

I'd love to get hold of some statistics on Yell.com and Yellow Pages enquiries in general to see if this matches the general trend. Google Trends suggests it's started to drop a little.

Prices staying the same

Despite massive competition online, Yellow Pages are still charging a fair whack for their service and have no intention of changing this. I think as soon as the smaller advertiser cottons on to the fact that they can run a pretty intense pay-per-click campaign for the same amount of cash and reach a larger audience Yellow Pages will be in some serious trouble.

Non-recyclable

Would you believe it? In this day and age, for some reason our recycling people won't take away your Yellow Pages? I tried putting it out a few times but each time they lifted it out and put it back in the box for me.

I expect there's some logical reason for it but I know very few households now that keep the heavy directory so where do they all go? The tips? Disgraceful!

That said, I think I do have a point. I think Yellow Pages is a very good example of a company that has disgraceful customer service. Taking the two (I have more) examples mentioned here I think the issues could have easily been rectified:

Company A: Transfer the domain into the control of the client.

Company B: Simply apologise for the misunderstanding (no-one said they were sorry for the misunderstanding, instead they just made out that Company B was stupid) and if needs be, offer some form of discounted service next year.

I can only hope that Yellow Pages reads this and realises they're going to seriously P off their loyal customers in time to save themselves, but I don't think my blog is important enough for that to happen yet, sadly.

If you're asking me in the future. Steer clear of Yellow Pages and talk to us about some Google AdWords advertising.

This started out as a response to a comment and then I thought it might be better as a post in it's own right.

In his commentDavid Conlisk said:

First off Tim very well done on providing some excellent information on the site. I've just spent my first afternoon as my own boss reading your business start-up advice and it's been excellent (it's called research, not slacking off!)

One question I would ask you about this post is what about market rates? I am going from being a contractor on an hourly rate to being a limited company. I never considered working out a base rate like you've done, instead I spoke to as many people as possible in the marketplace to gauge what the rates are and I price accordingly. Of course this works fine for more corporate clients, but I doubt I could charge smaller companies similar rates. Let's hope I can make a good enough impression on my corporate clients to keep that kind of work coming in!

Keep up the good work,

David

Hi David,

Thanks for your kind words, I'm glad to hear you found it of use.

In regards market rates, it's one of the oldest debates in the book AFAIK and has a rather unhelpful answer of "You should charge what you feel comfortable charging". I'll try to improve on that a little as it's always hard but in essence it's true. Basically from experience I would keep it as simple as possible, have as few rates as possible for all clients, just make sure you feel you're worth the rate in your own mind.

Although you need to keep an eye on the "market rates", you'll find your rate will determine the type of client you work with. Being the cheapest on the market is not necessarily a good thing. One advantage of offering a freelance service to other development companies is that we get to see what happens when your prices are rock bottom -take it from me, more often than not, it's more hassle than it's worth. When you have someone going el-cheapo all the way you often find they're overly picky about every aspect and require a lot more management time (that's not to say those paying higher rates aren't, I guess you just notice it more).

As long as you're reasonable with your rates, clients who are willing to pay your rates, will use you (they may complain a little but it's unlikely) but at the end you'll both be happy with the work produced. As long as you believe in yourself -and your rates, this will be conveyed to your clients so if you know you're value for money you will be able to justify it to any client (corporate or otherwise). It's up to the client to decide whether you're value for money.

Believe it or not the service industry is not the only industry to set it's fees and then get them negotiated on -Stacey used to work in Debenhams a few years ago, for those of you who don't know what Debenhams is, it's a large department store in the UK, they sell items for a set fee, everyone knows this but regardless of this she still had people trying to negotiate on the fee. Be open to negotiation but don't be silly about it otherwise the client may always expect a discount of that level (so stick to no more than a 10% variation).

Don't worry about having clients not use you because of your rate, as long as you're around the market rate there will be a client for you. At the end of the day, you can't realistically expect to service every prospect that comes through your doors -sometimes you just have to say "sorry that's the price".

I'm not saying charge £1,000ph when the market rate is £10ph as that's just silly but I would say your base rate shouldn't be cheaper than the market rate or more than 3 times the market rate (unless your service really is that good and you're bogged down with work [I did have a link for here about an ?SEO company charging $1,000ph and still being too busy but I can't find it atm], in which case go for it!).

Tip: How do you find out market rates? That's simple, find a couple of companies who offer similar services, to a similar client base who are a similar size to you, call them up and just ask them what their daily rates are. Call 10 or so companies and you should have a few prices to compare :)

Another tip: Always ask for an rough idea of their budget -even if it's just a range, this will give you a good idea of they're realistic or not.

And one more: Don't forget your rates don't need to be fixed. If you find you're too busy, increase your rates a little, if you're too quiet (whereas everyone else is really busy) then you may need to look into how you market your business, your presentation skills and finally possibly reducing your rates.

A word of warning: I would avoid dropping your rate "for the nice client" as the majority of times you'll end up regretting it, either because it gets out of control and you get frustrated because "you're doing them a favour" whereas they feel they just negotiated your service rates down (and so should be getting the same level of service. Remember, it's business, you don't need to do anyone a favour, charge what you feel is fair for your time and you'll always enjoy your work :)

On the flip side of this, if you're lucky enough to get a large corporate, make sure your rate is their market rate as we've lost work for being too cheap (and in my eyes we were already overcharging for the workload).

It's easy to be busy and cheap, but being a busy fool is no way to live!

HTH

Tim

After months of  painstaking work I can FINALLY reveal what we've been beavering away on -our new brochure with a twist. If you're involved in marketing at all you're probably already aware how hard it is to print interactive designs. Regardless of that, we needed some way of advertising so we got our thinking caps on.

The brief was simple: we needed to come up with a way of marketing our bespoke design and development services. Being a creative company we also wanted something that stood out from the other 1,001 West Midlands based web design companies. It should also reflect the attention to detail and quality that goes into our web design and development.

Our target audience was to be high end management so the brochure had to be quick and easy to navigate, have clear calls to actions and require minimum effort to read (unlike my blog!!).

As all "good" ideas^* start with a pen, napkin and one too many coffees, we trotted off to our favourite Costa for a brain storming session and here's what we came up with:

^* not all good ideas do but some do but it's a good excuse for a coffee.

We went through all sorts of ideas ranging from having themed TicTacs produced, to sending out branded bottles of wine, most of the ideas were dismissed because they had either already been done or would just be binned/eaten and forgotten. We needed something that stood out.

For those of you who can't understand our scribbling's, we decided upon a brochure with a twist (or two).

The First idea was to make the brochure quick and simple to navigate -like the websites we develop so we decided to go a little Avant Garde (off the wall/pushing the boundaries) and opted for a coloured tabbed navigation system, the idea was taken in part from an Argos catalogue which uses colours to separate the sections. I felt combining the tabs and colours would ensure the brochure was quick and easy to use.

The next issue we addressed was how to get the reader to open the brochure, it sounds silly but getting someone to open the brochure (let alone reading it) is pretty hard to do so we decided to offer the reader an incentive and what was better than our new stressball? Why not put one on the front of the brochure?

I've jumped a few stages in our thinking but here's the final product -a brochure with a stressball attached to the front, mimicking a pill packet (complete with foil on the inside to get the pill out), coloured tab page navigation and loads more.

So the logo and new website was complete, next we needed a marketing gimmick and a way to promote our services. We already had an idea of how we were going to promote ourselves but we needed a way of making it stand out.

We needed something that fitted with our new pill shaped logo but what? A label on some wine? Coloured TicTacs? Pens, Badges, Stickers...? They'd all been done before 101 times and we wanted to be different.

After banging heads together for a while it struck me, the perfect "gimmick" to go with our new brand identity had been around for years -in fact I got the inspiration from my mum who was a GP in Plymouth for many years. As a kid, I remember when she came home after a medical convention with hundreds of freebies including pens, post-its and calculators, but the one that got me thinking was the stressballs. She used to get pill shaped stress balls... What could be more perfect I ask you?

It sounds silly but getting a Red and White coloured stressball wasn't easy, I called around tens if not hundreds of suppliers, all of whom were able to supply us with Orange/White or Blue/White or All White stressballs but Red/White would take weeks to manufacture. The problem it turns out is that nearly all stressballs are made in China and there is only a single UK importer who all agents buy off. That combined with the Chinese new year made lead times grow exponentially.

Despite all the doom and gloom surrounding the pending credit crunch, we're hiring as work is piling in and we need help :). So if you're a developer, designer, sales person, marketing guru -or you're just plain bored check out The Site Doctor's vacancies page for the great posts currently up for grabs!

Not sure why you should come and work with us? There are way too many reasons to list in one go but here are my top 5:

• You'll have a great boss (ok I'm a touch biased)
• We have 20% time (every Friday we down tools and do something cool -that doesn't relate to the main projects you're working on at the time -more about that another day)
• We're committed to your development and will fund courses etc
• There are bonuses to be had for referrals and working hard!
• You get your Birthday as an additional bank holiday so you never need to worry about booking it off again!

Oh and there's free Tea and Coffee -so I guess that's 6 reasons to get in touch.

For more information about the posts available (more being added later this week) check out The Site Doctor vacancies page.

One of the quandaries I've had for a while with The Site Doctor is our name, it sounds silly but I've lost count of the number of times I've had to spell out "site", it may not be too obvious why at first glance but there's two common spellings of "site" -one relates to websites, building etc, the other opticians (sight). Silly eh!

It has never really bothered me in the past but now that I have Stacey working with me we run into another issue -not only does she have a difficult to spell surname (Shapcott), people use so many inflections of "Stacey" it's comical. So this week I've taken it upon myself to sort this and have gone all out creating email aliases (we used to just have name@, name.lastname@, initiallastname@) but Stacey now has Stacie, Stace, Stacee and numerous other counterparts.

In an effort to make life easier for our clients, we've also got a few more domain names that point to our main domain name which include:

www.thesitedoc.co.uk

www.thesitedr.co.uk

www.sitedoc.co.uk

and my favourite:

www.thesightdoctor.co.uk

A little overkill perhaps but for the sake of £20 I thought it was worth it ;)

Moral of the story: Don't have a long winded name that has words that sound similar to others in it ;)

Today is Stacey's second day and change is already abreast, Monday was somewhat quiet on the business front with Gym, Hair Cuts, Lunch, Shopping and numerous phone calls but today things have really started moving -the first port of call was going Ltd:

Congratulations...

We are pleased to advise you that your company, THE SITE DOCTOR LTD has been accepted for incorporation by Companies House

To my foreign readers this means that my West Midlands based web design company The Site Doctor is now officially listed with Companies House -we've got a certificate 'n everything...

Although it was a "real" company, now the main benefit is If The Site Doctor Ltd was to go bankrupt, each shareholder is responsible only for the amount they have invested in the company -so if The Site Doctor Ltd was to go bankrupt (which I hope it doesn't!) I won't lose our house!

I'm always up for a laugh and a challenge -especially where business is concerned, without pushing yourself I think your company will just shrivel up and die. This time however I think I may have bitten off more than I can chew -which may very well result in public humiliation, women's clothing and the most bizarre gym session ever!

While "playing" squash the other day with a mate of mine -Ian- who runs Avant Garde - a hair salon based in my local gym Next Generation and I jested about challenging each other to increasing our turnover to (for me anyway) ridiculous heights for the tax return 08/09 and so began the turnover challenge 2008.

The aim of the game is simple -we have to turnover more than £x00,000 in the next tax year. For a little more fun we decided to add in a forfeit for the company who earned the least. What's the forfeit I hear you cry! Well that's what's up for debate at the moment but basically it should be:

• Fun!
• Suitably humiliating to make sure you don't want to lose!
• Non-financial
• Non-harmful to us (i.e. no tattoos, piercing's etc)
• Non-harmful to the businesses
• Non-harmful to others
• Legal!

We've come up with a few ideas but I thought I'd throw it out there for other ideas as I'm sure something amusing will come up! My fav's so far:

1. A gym session in women's clothing: miniskirt, sports top and high heels (knowing Ian he'll wear the panties too!)
2. Do a parachute -though I think that's something I want to try anyhow...
3. Paragliding/Snowboarding/Other etc in the nuddy
4. (Me) -become a hairdresser (Ian) -learn to code

The thing I like about the gym session is that it's scaleable i.e. "for every £10k difference in turnover, the other has to run for another minute on the treadmill..."

If you don't think that's a hard challenge, put it this way, to meet the target we've both got to more than double our turnover. If neither of us make it I suggest you get a weeks pass at my local gym -Next Generation April 2009!

You've got until April 1st 2008 to get the forfeit ideas in...

What I have found the most incredible about Stacey leaving her job to come work with me is the fact that you soon start to find out how people perceive your business. I try not to talk to people in too much depth about what's going on with The Site Doctor as generally when people ask "How's the business going?" I've realised they don't want you to reel off how much debt you're in (they're not sure whether to pity you or whether you're asking for money) -or how much money you're making (which is just seen as gloating) but with something as momentums as this people start sticking their oar in...

Although after talking it through with them people can see that it's going to make life better all round (and hopefully richer in the longer term -not just financially) the initial reaction is generally one of amazement that we'd even be considering it what with the company being so "small". People find it very hard to comprehend that although we work from an office at the back of the house, the business earns enough to support the two of us.

I realise they don't mean to be insulting in anyway and they only have our best interests at heart but sometimes the cliches rule through -I think my favourite comment was from my mother who after listening to the reasoning behind the move (which included making a saving as we won't initially need to get a larger office to accommodate the new staff) said that we would need to get an office straight away, "a flag ship office" as she put it.

A little bewildered as to why she would say such a thing her response made me smile even more "it will appear more professional to the outside world". I admit, getting an office is on the cards for next year however the fact that in the 5 years we've now been operating I know of only one occasion when we've had a client ask to come to our offices so why incur such an expense merely for show? Of course what she meant to say however was "it would appear more professional to the family" ;)

I should add at this point that I love my mother to bits but I am still astonished at the assumptions people make about a business based on what they see (rather than hear).

Well it's been a hectic few days what with breaking the news to everyone and getting things in place but we've finally got Stacey's management to give her a leaving date -February 8^th. It's still a fair way off but a lot better than we were expecting (sometime in March) so we can't complain.

I just hope the new office is in place in time -let alone the new website (still very much in development)!

Some of you have already heard about my miss fortune with the office flooding. It's thrown things up in the air somewhat at a time when I could really do without it.

The bonus however is that I get to have a nice new office fitted (hopefully on the insurance) but that's turning out to be a saga in itself. As with any large expenditure we've gone out and got a few quotes from companies such as Sharps, Neville Johnson and some other smaller companies to get an idea of costs etc. To say there is a wide range in the price is an understatement -they range from £1,000 to over £16,000! The office is only 9ft x 9ft which means it'd be £1,777 per square foot! How nuts is that!!

Anyway, I thought people might like to see what I'm thinking about having fitted atm.

Now that Stacey is soon going to be working with me we ideally I need to cram (and it is a matter of cramming) two people into the office space and I think the solution of having the two terminals sitting back to back but offset like this will work nicely. The other problem I have is the size of my screens, at the moment they measure 115cm wide and my old desk meant I was sitting too close to them and would end up with screen burn but this design should allow me to sit far enough away.

I'll probably remove it shortly but the program that I used to layout the room has a 3D export that you can checkout at: www.thesitedoctor.co.uk/office/

So it's done :) Stacey's out, though it wasn't easy. Her boss made her explain her reasons for leaving to the Finance Director and basically justify herself for leaving.

After talking about it we think that's because there's more to this than they're letting on as it seems really odd she needs to justify leaving but that's not for discussion here :) so YEY the clocks ticking! We're waiting for a leaving date at the moment but be sure there'll be a ticker at the bottom of my blog soon!

Good on Stacey for sticking up for her cause! Now to tell the friends and family who'll be more than discouraging I'm sure.

So today's Friday and saga of Stacey's rejected  resignation is about to climax, I don't know about you but I'm excited ;)

Who thinks she'll cave in and accept their silly offer? And what'll that wizard be I wonder ;)

Tune in tomorrow for an update!

I don't think she'll cave in, I think she'll stick at it...

Ok, so the attempt at drama failed! Believe it or not Stacey had the guts to do it, she handed in her resignation so it's only a matter of months/weeks before she's working with me full time right? Well we're not sure...

Turns out that when she handed in her letter of resignation her boss refused to accept it (being the diligent worker that she is I can completely understand that!) and instead he told her that he was going to put it in his drawer and not mention it to anyone to give her time to re-think and discuss it on Friday.

So the question is, will Stacey give in and chose the route of more money and/or less working hours over working with me? Well the suspense is killing me -probably more than you but I doubt she'll stay as she's already made up her mind and has started to get excited.

As far as the risk element goes -which is what I think would put her off- she's realised:

1. There's enough work for her to do here
2. If there isn't she can get another job
3. She's chartered which means companies are screaming out for her skills so she can do agency work...

All good in my books but we'll have to wait until Friday to find out!

I can only imagine how the conversation went:

Stacey: "Please accept my resignation, here's a letter explaining why"

Boss: "No, sorry, I won't. Nope, no way, you can't"

Stacey: "Well I am, it's not you, it's me"

Boss: "Tell you what, lets hide this letter and pretend it wasn't written, I won't tell if you don't"

Stacey: "I'm still leaving"

Boss: "Tell me what you want that'll make you stay -more money? Fewer hours? Less work..."

Stacey: "Nothing, I'm leaving"

Boss: "Well, have a think, lets not rush into anything"

Stacey: "I've been thinking about it for months, I'm leaving"

Boss: "Lets discuss it on Friday, have a think about what you want/need and I'll sort it"

Stacey: "Fine whatever makes it easier for you. I'm still leaving"

Ok so today's quite an exciting -and pretty scary day. After a few months of speculating, Stacey has finally decided to hand in her notice and come and work with me full time. It's scary because although I know it'll make her much happier and drive the business forward but it also means that the business will now be the bread winner (main household earner) so there's no more time for messing around!

I think it'll be quite an interesting time both for us and for others worried about doing the same sort of thing so I'm going to try and keep a fairly up-to-date diary of the events, trials and tribulations here.

The main concern from Stacey's point of view is that as it's a web development business she can't add anything to it which I personally think is tosh as there is a lot of non-specialised work involved in running a business which she will be able to do and there are many paid aspects of our work that she can get involved with as well.

Anyway, here goes, lets just hope she remembers to hand in her notice ;)